Niche marketing is scary because it means turning away business, and that is something most small business owners just don’t have the stomach for. It’s unfortunate, but it’s WAY scarier to operate on the premise that your target market is “everyone”. Why is that scarier? Because it’s literally impossible to sell to “everyone”. Talk about…
It’s easy to be exceptional. We just over-complicate it. Can we agree that it’s very important to be exceptional in your niche? Building a website isn’t enough, is it? Just because you build it doesn’t mean they’ll come. You need to be exceptional. If we’re not exceptional, why should anyone buy from us? This article…
You have a unique value proposition to offer your readers. Get in tune with it! What do you do better than anyone? Competition is fierce. That’s not news, and it shouldn’t surprise you. I’ve written about how to research keywords and find little pockets of opportunity here and there, and that’s good stuff. It’s important…
