The mentality that selling is bad or loathsome is pervasive. The more I talk about it, the more I’m confronted with the misconceptions people have. Even blogging A-listers and well-known social media consultants proudly express their preference for marketing over sales. Sales is broadly viewed as distasteful, and that is simply unfortunate, because it spells…
In a word, no. You shouldn’t. This is exactly the behavior that results from NOT having a marketing plan. I’ve been seeing this a lot lately, and that’s why I’m writing this :) People think that if they blast enough spam out there that some of it will stick and they’ll make some money. The…
Most business owners I talk with will tell me something like this, “I’d like to start a blog, but how can I know I’m going to get an immediate return on my investment?” OK, maybe they don’t say it exactly like that, but that’s the idea. And as a business owner myself, I understand that…
My network is mostly composed of people in a small business of one sort or another. People in home based business, real estate, network marketing or some other small sales-based business. I often get questions about blogging, and much of the time it’s not about any technical aspect of blogging. As much as the “how-to”…
