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Much appreciation to Key Splash Creative for sharing this video recently. I had to share it, because I think it speaks powerfully to how ridiculous we can become when it comes to distracting ourselves from what matters.

The video is called Outside the Box, by Joseph Pelling.

What do you think of this? I feel like a lot of us talk a good game, but when it comes to actually doing the work…it just ain’t gettin done. On a big level, we’re all guilty of this. I know I am. But I think it’s very important to be cognizant of it and get back on track as soon as possible.

Surely, getting your strategy together, writing your plan, making sure you’re on track…these things are important. But in the meantime, are you actually:

• Writing new content every day?
• Commenting posts?
• Commenting forums?
• Responding to comments?
• Promptly following up with emails?
• Attending social functions regularly that pertain to your business?
• Creating new products or services for your audience?

Don’t mistake talking about taking action for ACTUALLY taking action! The best business plan, strategy or tools in the world mean nothing…absolutely nothing, if you’re not actively building your audience and providing value every day.