You may be aware that I do website critiques pretty often. The question I hear more than any other is “Can you take a look at my website and tell me what I’m doing wrong?” The most common complaint I hear from you is poor lead generation. There are a lot of business owners out…
Those of you who’ve read this blog for a while know that I originally started my career in door to door sales. Yeah, it’s not for everyone :-) But of course…neither is lifting weights or playing in a band, which are other activities I’ve grown fond of. But here’s something you can take to the…
You are not objective when it comes to your marketing. It’s not your fault. I’m not objective when it comes to my marketing either. It’s impossible to be objective when you’re the one who creates something. Is your latest blog post one that will engage your readers and get them to act? Is your website’s…
Zappos randomly surprises their customers with shipping upgrades. Not all the time, but sometimes. The surprise is delightful to the customer and costs Zappos very little. It probably wins them a customer for life more often than not. Not a bad return on investment, especially when that investment is only a few bucks. We need…
Traffic is Down and Business is Good!
I took a break from posting to the blog for a couple weeks. I know…you’ve been biting your nails in anticipation. You’ve been wondering where my words have wisdom have gone. How could I put you through this? Your nerves have been so wracked by the absence of my blog posts, that you’ve probably even…
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