Testimonials. Testimonials. Testimonials! Your website doesn’t have enough of them. I promise. If you’re a small business owner, it’s crucial to understand there are two different types of content. Analytical content and emotional content. Do you know the difference? Both are crucial. I’ll talk more about this over the next few posts if you like….
Nothing is more frustrating than wasted time. Blowing time away on stuff that doesn’t work. Stuff that produces no result for your business. Nothing grinds my gears worse. How about you? I’ve never met a small business owner who didn’t value efficiency. You want better results in less time, no? Let’s work on that. As…
One of the concerns I hear so often is that you don’t know what to write on your blog. The idea of sharing ideas with your readers on a consistent basis can seem daunting when you haven’t done it. You never struggle with what to say when you’re talking with a customer or client though,…
This is a post written by Jodi Keck. We work together behind the scenes here, and if you’ve worked with me as a client, there’s a good chance you’ve talked with Jodi at some point. He has a lot of great marketing and PR experience in both business and politics, and he’s a great asset…
Why I Don’t Talk About Social Media
I get load emails with questions about social media. Here is just a small sample of questions I’ve received recently, paraphrased: How do I get more “likes” on my Facebook page? Should I start a Facebook business page? How do I prepare for the Timeline switch on Facebook? Do you recommend using Facebook ads? Do…
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