One of the questions I get most often is how to get more leads coming in from your blog posts. This is obviously a pretty huge subject, and it’s something we discuss in consulting sessions quite a bit, but I wanted to take a stab at it here and cover some basic points. I have…
The success of your website isn’t entirely about “creating good content”. Let’s be clear. Content is a necessity. It needs to be: Relevant (something your readers need or want to hear about) Valuable (helps solve a pressing problem) Unique (can’t find the exact same thing a million other places) But let’s be honest. There are…
Beautiful. I have to share an article I just read with you today, because search engine optimization (SEO) remains a high concern for many of you. How do I know? Because I talk with you by email ;) I recently asked all my subscribers what they’d like to hear about, and SEO is a big…
You may be aware that I do website critiques pretty often. The question I hear more than any other is “Can you take a look at my website and tell me what I’m doing wrong?” The most common complaint I hear from you is poor lead generation. There are a lot of business owners out…
You send an email to your list. Nothing happens. You work hard and publish an awesome new article. Nothing happens. What the heck? There’s a crucial difference between subscribership and engagement. I submit that what you’re seeking with your marketing is engagement, not subscribership. I know, this is deep stuff. Yet our focus is usually…