Testimonials. Testimonials. Testimonials! Your website doesn’t have enough of them. I promise. If you’re a small business owner, it’s crucial to understand there are two different types of content. Analytical content and emotional content. Do you know the difference? Both are crucial. I’ll talk more about this over the next few posts if you like….
Nothing is more frustrating than wasted time. Blowing time away on stuff that doesn’t work. Stuff that produces no result for your business. Nothing grinds my gears worse. How about you? I’ve never met a small business owner who didn’t value efficiency. You want better results in less time, no? Let’s work on that. As…
One of the questions I get most often is how to get more leads coming in from your blog posts. This is obviously a pretty huge subject, and it’s something we discuss in consulting sessions quite a bit, but I wanted to take a stab at it here and cover some basic points. I have…
The success of your website isn’t entirely about “creating good content”. Let’s be clear. Content is a necessity. It needs to be: Relevant (something your readers need or want to hear about) Valuable (helps solve a pressing problem) Unique (can’t find the exact same thing a million other places) But let’s be honest. There are…
Beautiful. I have to share an article I just read with you today, because search engine optimization (SEO) remains a high concern for many of you. How do I know? Because I talk with you by email ;) I recently asked all my subscribers what they’d like to hear about, and SEO is a big…