Category Archives: Commentary

The Popularity Trap – Why Being Popular Sucks

On occasion (more often than I’d like to admit), someone says something better than I could have ever said it myself. Today is one of those days. Dang it :-) Seth Godin just published a blog post that really sums up how important it is to be popular. Inside your marketing, your blogging, your prospecting…everything you do…

Traffic is Down and Business is Good!

I took a break from posting to the blog for a couple weeks. I know…you’ve been biting your nails in anticipation. You’ve been wondering where my words have wisdom have gone. How could I put you through this? Your nerves have been so wracked by the absence of my blog posts, that you’ve probably even…

Actually, Content Marketing is Dead

Recently, Brian Clark declared that Actually, Blogging is Dead. He’s totally right. But dammit, he offers up content marketing in it’s place, and I have a problem with that. The fact is that actually…content marketing is dead also. What is content marketing after all? It is the act of sharing valuable, targeted information with your…

Should I cut back my marketing to save money?

There’s been a lot of talk lately in the small business community about “cutting costs”. This always happens toward the end of the year. It’s especially understandable these days, when a lot of business owners are struggling with changes in their market. Cut waste. Cut unnecessary expenses. Cut systems you’re not using. DON’T cut investment…

Fantastic video on leadership

This is a fantastic, insightful video on leadership. It’s a little over half an hour long, so if you don’t have time for it right now, just bookmark this page or do whatever you need to in order to make sure you can watch it at a convenient time. I found it profoundly thought provoking…