On occasion (more often than I’d like to admit), someone says something better than I could have ever said it myself. Today is one of those days. Dang it :-) Seth Godin just published a blog post that really sums up how important it is to be popular. Inside your marketing, your blogging, your prospecting…everything you do…
I took a break from posting to the blog for a couple weeks. I know…you’ve been biting your nails in anticipation. You’ve been wondering where my words have wisdom have gone. How could I put you through this? Your nerves have been so wracked by the absence of my blog posts, that you’ve probably even…
Recently, Brian Clark declared that Actually, Blogging is Dead. He’s totally right. But dammit, he offers up content marketing in it’s place, and I have a problem with that. The fact is that actually…content marketing is dead also. What is content marketing after all? It is the act of sharing valuable, targeted information with your…
There’s been a lot of talk lately in the small business community about “cutting costs”. This always happens toward the end of the year. It’s especially understandable these days, when a lot of business owners are struggling with changes in their market. Cut waste. Cut unnecessary expenses. Cut systems you’re not using. DON’T cut investment…
Why I Don’t Talk About Social Media
I get load emails with questions about social media. Here is just a small sample of questions I’ve received recently, paraphrased: How do I get more “likes” on my Facebook page? Should I start a Facebook business page? How do I prepare for the Timeline switch on Facebook? Do you recommend using Facebook ads? Do…
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