Thanks for stopping by! This page tells you exactly what you can find on this website, and since this is the “About” page, I’ll also finish off with a bit of info about myself.
What you can find here
Dangerous Tactics is about one thing…how to get more leads and sales from your marketing, primarily web-based marketing. Blogs, websites, social media and email. No silly buzz words, high-tech jargon or get-rich-quick garbage. Also, no sleazy high pressure marketing tactics. Just simple, powerful marketing tactics that work. Tactics that YOU can put to work in your business, starting right now.
What Specifically Can You Do With the Information on This Website?
If you want to know the bottom line, here it is…
- Get more high-quality traffic to your site.
- Get more leads, faster.
- Sell more of your products and services, in a more cost-effective manner.
- Build a better relationship with your customers and clients, which leads to more sales and referral business.
- Become more efficient, and learn where to focus your time, so you can get the best results without wasting time on strategies that don’t work.
If this topic interests you, why not join the thousands of others who have already subscribed? It’s free, you get access to a lot of additional articles, video training and reports at no cost, and this way, you can also talk with me very easily by email. I answer questions from my readers daily, and I’d love to hear from you. Join the conversation…
Make the Best Use of Your Time
If you have a business to run, it’s likely that time is a factor. You simply don’t have an unlimited amount of time to figure out how to use a blog, a website or social media to effectively market your business. How do you get started? What tools and resources are worth your time…and which ones are a WASTE of your time? Why do SO many people spend thousands of dollars to set up websites that just end up sitting there, not producing any meaningful results? Dangerous Tactics answers these questions for you in plain English. This is where you get the tools and insight you need to make great use of your time and produce meaningful (ahem…profitable) results.
Who are you?
Dangerous Tactics is written specifically for very small business owners (0-10 employees) and professionals who want to maximize the results from their marketing. Which kind are you?
- You want results fast, and you don’t want to have to figure out everything on your own.
- You’re more of a hands-on type person, and you want to really dive in and learn everything you can about how to build your business online.
Either way, I have you covered! This site is a business. I sell consulting and products. These are for those of you who want big results fast. There are also over 200 pages of content here (and more added regularly), containing articles, ebooks, training videos and more…all at no cost.
If you ever get stuck on something, if you ever need a new blog or website, if you ever need to set up a new marketing campaign or want some other web marketing project taken care of fast, me and my team are at your service.
Popular free stuff
My 7 Horrible Marketing Mistakes is a free report which reveals the 7 most common, costliest mistakes small business owners make online, and you can easily avoid these mistakes by reading this report.
How to Start a Blog is a free video training series which walks you through the entire process of setting up a profitable business blog.
Who am I?
I’m Christian Russell. I’ve been in business for a little over 12 years at this point, so while there are many websites out there that cover online sales and marketing concepts, few have doing this longer than me, and VERY few have experience in BOTH online and offline business.
Until web marketing became my main focus, I always worked in sales, and I ran my own direct sales company which eventually ranked #1 in the US and #2 in North America for sales production in our industry. After I got sick of working 90 hours per week, I got involved in real estate sales (because of course…real estate agents never work long hours).
Generating leads online was always a big part of what drove my business, and I was good at it. Evidently this is not something everyone is automatically good at doing. Eventually, more and more people were seeing what I was doing and began contacting me, asking questions about how to build their email list, how to get a site set up, how to get more traffic and leads from their website, etc. After a while, I set up a blog to begin answering these questions more efficiently. That eventually grew into the site you’re reading now.
After I got some of the basics figured out, I learned I was able to get a MUCH better return on my time through web marketing, as opposed to anything else I had done before. Plus, web marketing gives me the ability to work from anywhere, which I really love :-)
Since ’07, I’ve been doing web marketing full time. This is my only source of income. I don’t have a “real” job on the side. This is what I do. I really love this business! I don’t work nearly the hours I used to, and I still do well. I don’t claim to be a multi-millionaire web marketing guru. I’m just a guy who does this for a living. Learning how to use these tools effectively has truly changed my life and my business in so many positive ways…if you have ANY questions about how to get started or get better results, I’m at your service.
By the way, the majority of the content I publish here is in response to inquiries I get from readers, so don’t hesitate to contact me. I’ll make sure you get answers to your questions!
How is Dangerous Tactics different?
The information here comes from my personal experiences in web marketing. There is no guess work or theory here. This is proven strategy I’ve learned first hand.
Also, I’m a small business owner myself, just like you. I know what it’s like to run a “real world” business, with office space and payroll, the whole nine yards. So I’m not one of those internet marketing guys who doesn’t have any insight into the pressures you face in your business on a day-to-day basis.
Let’s face it, a lot of the strategies being promoted these days are not realistic for real-world small business owners like you. Look around, and you’ll see…you’re being told to do all sorts of things that you just don’t have time to fool with. Yet the fact remains, your business needs a web presence. So what gives?
Dangerous Tactics is a unique resource for you, dedicated to giving you the insight you need, so your questions get answered fast. This way you can make the best use of your time. Now you can bypass all the wasted effort and the huge learning curve that most people have to endure. Now you can simply get the answers you need and benefit from web marketing tactics that are effective, affordable and sustainable.
What’s with the “Dangerous” theme?
I’ve been asked several times about where the “dangerous” theme came from. I’ve even had many people address me as Mr. Dangerous. I think that’s hilarious! I registered the domain partially because the marketing tactics I share here will make you “dangerous” to your competition, and partially because I just thought it was funny. I like my marketing to have a little attitude. If you can’t have fun with your business, you might as well just get a job. That’s my take on it anyway :-) How about you?