Monthly Archives: May 2010

7L: The Seven Levels of Communication (Book Review)

You know I don’t do reviews often. Hardly ever. However, a new book has come along that has real merit. It deserves all the exposure it can get, and YOU deserve to know about it. A good friend Michael Maher has worked hard on The Seven Levels of Communication for over a year. Candidly, it’s…

Are You Using These 3 Deceptively Easy Ways to be Exceptional in Your Business Niche?

It’s easy to be exceptional. We just over-complicate it. Can we agree that it’s very important to be exceptional in your niche? Building a website isn’t enough, is it? Just because you build it doesn’t mean they’ll come. You need to be exceptional. If we’re not exceptional, why should anyone buy from us? This article…

Are You Being Fooled by These Membership Site Myths?

I’ve heard a lot of talk about continuity programs lately. Continuity is just another word for “membership site” of course. Let me be clear: membership sites can be highly profitable. It’s a great model to follow, and if you’re interested in building a membership site, this post is NOT meant to discourage you from doing…